Join Aveda’s Pure Privilege℠ program and cultivate reward points with each purchase of Aveda products. Earn points for special gifts, spa treatments, and more. Pay a one-time fee of $10 to join, and you will receive:

Double points on enrollment fee and first purchase

10 points for every $1 you spend on all product purchases at and participating locations—redeemable for Aveda products, Aveda salon and spa treatments, or a luxury weekend escape. Click here to view rewards.

Receive a birthday gift valued at $20

Participate in double reward points offers

Receive exclusive offers and special access available to members only

Not yet a Pure Privilege Member?

Stop into our location to sign up for Aveda’s Pure Privilege program today and start earning great rewards.

Treat Yourself

Choose from seven tiers of pampering rewards—including Aveda products, Aveda salon and spa services, fine jewelry, a weekend escape, and a luxury holiday.