Green Ingredient Promise
At Aveda, The Art and Science of Pure Flower and Plant Essences, we believe that nature is the best beauty artist of all. This is why we continually strive to increase our use of naturally derived ingredients. All Aveda products are made with organic and natural pure flower and plant ingredients and are formulated without parabens, phthalates, or sodium lauryl sulfate.
Aveda strives to use what we call green ingredients in our products whenever possible. Our definition of a green ingredient requires that it meet at least one of the following criteria:
- Naturally derived, meaning that more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source
- Certified organic
- Sourced from sustainable or renewable plant-based origins, and does not negatively impact the ecosystems from which it is sourced
Use of Green Ingredients in Practice
Since 2000, Aveda has substantially increased our purchases of organic raw herbal ingredients and organic essential oils from 20%-25% of total tonnage to more than 90% for both, while also increasing our total tonnage significantly. The exact percentage varies slightly from year to year due to product mix and availability of certified ingredients. All of Aveda’s essential oils are processed in an environmentally responsible manner through steam distillation. Aveda has established Soil to Bottle™ traceability for certain key ingredients, which allows us to progressively document and expand the source of these ingredients while promoting quality through our supply chain. Aveda’s development of its exclusive Babassu Betaine technology is part of our efforts to develop and use sustainable plant-based alternatives to replace the use of petrochemicals whenever possible.
Our commitment to deliver high performance, botanically-based products that are kinder to the planet—which is good for all of us—goes much deeper than our use of naturally derived ingredients.
Learn more about our green ingredients by visiting Aveda’s Ingredient Glossary and Ingredient FAQ .