Cut & Color

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Aveda’s Pure Privilege℠

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The Zen Concept

We believe that nature is the best beauty artist of all. This is why we continually strive to increase the use of naturally derived ingredients whenever possible. Naturally Derived: We define naturally derived ingredients to be those for which more than 50% of the molecule comes from a plant, non-petroleum mineral, water, or some other natural source.

Our commitment to deliver high performance, botanically-based products that are kinder to the planet – which is good for all of us — goes much deeper than our use of naturally derived ingredients.
Continued progress and improvement in the number of green ingredients we use in our products is an essential part of ensuring we honor our Mission commitment to care for the world we live in.